The 2024 Subaru Love Promise Customer and Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.

The 2024 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.

Here at CMA’s Subaru of Winchester, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We'd love to hear from you.

Did CMA’s Subaru of Winchester go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 350,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is CMA’s Subaru of Winchester dedicated locally to the Love Promise?

We Love our partnership with our Local SPCA in conjunction with Subaru Loves Pets. Our partner school is Orchard View Elementary as part of Subaru Loves Learning. We donate blankets to Valley Health Systems for our Subaru Cares initiative. We love collecting new bikes for Toys for Tots at Christmas. We participate in a fund drive during September each year for pediatric cancer care and research and Breast cancer awareness during our October PINK month.

  • SPCA of Winchester, Frederick and Clarke Counties
  • Toys For Tots
  • Orchard View Elementary Scholl
  • Retail Facility re-cycling
  • Valley Health

Love Promise Stories from CMA’s Subaru of Winchester

Subaru and CMA’s Subaru of Winchester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Leukemia & Lymphoma Society Blanket Delivery

On Monday, June 10th, 2024, CMA’s Subaru of Winchester had the opportunity to deliver 80 blankets to Valley Health Cancer Center in Winchester as part of the Subaru Loves to Care program. The blankets were accompanied by personalized messages of hope written by customers in the Winchester community and staff of CMA’s Subaru of Winchester. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to CMA’s Subaru of Winchester for joining the LLS mission to create a world without blood cancer.

Local Cancer Patients Warmed by Subaru

The Valley Health Cancer Center was recently blessed with 80 blankets for local cancer patients. The Subaru of Winchester team was wonderful to work with and is a great community partner. Our mission at Valley Health is to serve our community by improving health and our focus on care is about hope and healing. Subaru is now a part of that and helped grow our mission with every single patient who received a blanket. Thank you, Subaru of Winchester! We are healthier, together.

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A Great Cause

Last Friday, I witnessed CMA's Subaru of Winchester donating money to a great cause. They donated $2,500 dollars to Shirley's Angels Animal Rescue. They even had the large check for them to take a photo with! It's so great that a company is willing to give back to the community that the live in and interact with daily.

CMS Subaru Partners with The Salvation Army in Winchester

In February 2024, the community of Winchester, VA experienced a heartwarming collaboration between CMA Subaru and The Salvation Army. This partnership, orchestrated under the banner of Subaru Loves and Operation Warmth, brought warmth and joy to many families in need. The event unfolded at The Salvation Army's Center for Worship and Service, a beacon of hope on Fort Collier Rd. Thanks to the generous contribution of Operation Warmth, 200 pairs of brand-new shoes and coats were made available for children of all ages. This act of kindness not only provided essential warmth but also instilled a sense of dignity and pride in the recipients. The dedicated associates from CMA Subaru in Winchester played a pivotal role in making this event a success. Their hands-on involvement, from delivering to setting up and assisting children throughout the proceedings, truly embodied the spirit of community care and compassion. The palpable excitement among the children as they selected their new coats and shoes underscored the significance of this initiative, particularly amidst the cold February weather. Their smiles and enthusiasm were a testament to the impact that such acts of generosity can have on young lives. Captain Blevins of The Salvation Army expresses deep gratitude, recognizing the event as a profound blessing for the families they serve. He commended CMA Subaru for their unwavering commitment to the community, acknowledging the positive ripple effect created by their kindness and support. "There's no way that we could support the families that we serve without friends like CMA Subaru and their commitment to our community."- Captain John Blevins, Jr. Corps Officer. This partnership exemplifies the power of working together and compassion in making a real difference in the lives of those in need. It serves as a poignant reminder of the impact that can be achieved when businesses and community organizations join forces for the greater good.

Earth Day Fun at Orchard View Elementary School

On April 22, 2024, CMA's Subaru of Winchester joined Miss Frey's second grade class for a fun Earth Day lesson. CMA's Subaru of Winchester provided t-shirts for all students that had their last names displayed on the back. Miss Frey's class came up with authentic questions prior to their arrival, so to start off the lesson, a Q&A session with CMA's staff took place. Then, CMA's Subaru of Winchester's staff, along with Miss Frey and her class, went outside to the Outdoor Classroom that was donated by CMA's Subaru of Winchester earlier this year. They had brought an electric car and students explored the parts of the car, and discussion ensued about the different features of the car. Additionally, Miss Frey's class was given Earth Day coloring pages and bags to use for recycling. The lesson was directly related to second grade standards regarding cause and effect relationships. Thank you so much for an informative, memorable, and engaging lesson for students.

Food Pantry for Orchard View Elementary School

When Mr. Williams and his team from CMA's Subaru of Winchester heard that the Orchard View staff donated food each month to provide for families in need, they decided to step in and help. The staff at CMA's Subaru of Winchester work together to provide a surplus of donations monthly for our families. These donations are then organized by Orchard View staff and students and help to feed families over the weekend when food may be tougher to access. We thank you, CMA's Subaru of Winchester, for your support in helping us meet the basic needs of our families!

Teacher Appreciation for Orchard View Elementary School

Last week was Teacher Appreciation Week. CMA's Subaru of Winchester provided a yummy lunch from Chick-Fil-A for our ENTIRE staff on May 10th, which was National Teacher Day. Staff were given Chick-Fil-A sandwiches, chips, cookies, tea, and lemonade. It was so nice to have one less thing to think about and to have such a treat midday. Thank you, CMA's Subaru of Winchester!

500 Families Fed in April

Thank you to CMA Subaru of Winchester! CCAP is a homeless prevention program that runs a food pantry that serves 50 families a day. CMA Subaru donated 1719.82 pounds of food to us which will go to feed 500 families this month. This will allow these families to allocate their money towards rent or utilities and keep them warm, fed, and housed. Thank you again for being such an ongoing friend of CCAP!

CMA's Subaru of Winchester goes Orange in November for the Boys and Girls Saturday

Children in the Boys & Girls Club of the Eastern Panhandle spend 15-20 hours each week receiving academic support, a healthy meal, and intentional mentoring to pave the way to a successful adulthood. While all three of these components are important, the mentoring support is critical to set a young person on a successful trajectory in life. Our young people find their person when they join the Club. We recruit mentors who connect with our children in a way that fosters trust and accountability. We encourage our members to “Do the right thing, even when no one is looking.” Each day of the week, we inspire area youth between the ages of six and 18 to “do the right thing.” Imagine our surprise when the CMA Subaru of Winchester made an intentional plan to support our mentoring efforts. In late summer, we met with CMA to share our needs and explain how impactful mentoring programs were for our members. As a result of this meeting, Orange Saturday was held and a CMA Subaru pledged to donate $25 for every car sold during the month of November to the Boys & Girls Club of the Eastern Panhandle. After all was said and done, CMA Subaru of Winchester presented the Boys & Girls Club of the Eastern Panhandle with a check for $3,125. CEO Stacie Rohn had the opportunity to personally thank the CMA Subaru team at their annual Holiday Party and share the impact of their gift. Rohn said, “Having the chance to express our gratitude to all of the associates who made this gift possible was special as we do not always get a chance to thank everyone in an organization.”

CMA Support for 2023 Toys For Tots - Thank-you!

The 2023 Winchester / Shenandoah Valley Toys For Tots Campaign is blessed by CMA Subaru of Winchester. Approximately 150 bicycles were donated to the Valley children by CMA patrons and team members. CMA team members also provided assembly and operational checks of the bikes saving significant effort for the Toys For Tots volunteers. It was a joy to present the bicycles to the families with children wanting bicycles. CMA has been a valued partner with the Campaign over many years and are community based core contributor. Thank-you, CMA!

Not Just a Number

Getting behind the wheel of your vehicle everyday has its risks and unfortunately getting into a car accident is one of them. This is the reason a lot of Subaru customers choose the Subaru brand due to the many safety features that come standard on Subaru vehicles. But there are also other reasons as to why I choose the Subaru brand. One reason being the Subaru Love Promise. At CMA's Subaru Of Winchester they take their Subaru Love Promise Pledge seriously and honor it 24/7, so when I called the service center in need of a helping hand, with no hesitation they jumped into action and helped me during an overwhelming and scary time of need. I was traveling home from Alabama to Upstate New York when all of a sudden one of my tires became loose causing me to immediately have to cross traffic to get to safety on the shoulder of the highway. It was a miracle that no one was hurt doing this. I was deeply shaken up by the experience and I give thanks to my guardian angel that no one was hurt. I was able to contact road side assistance and gave CMA's Subaru Of Winchester a call for help. They immediately made room for me on their schedule. When the tow truck arrived to me on the side of the highway and loaded my vehicle onto the bed of the tow truck the wheel came completely off. How scary is that! Upon arrival to the service center a caring Service advisor by the name of Chuck Mason could immediately see that I was distraught and upset about the situation but Chuck assured me that they would take great care of me and get me on the road in no time so that I could continue on with my trip home. After having my vehicle looked over by one of their top technicians Pierce Cartwright it was determined that I would need a new Wheel completely. There was only one obstacle in front of us. They did not have any wheels in stock and the closest wheel was located in Annapolis MD which was about 2 hours away, but that did not stop them. An amazing associate better yet angel by the name of Billie Jo Himelright, she was determined to help me out and get my wheel so that I could continue on with my trip home. Billie Jo began her trip to pick up my wheel fighting traffic and searching for different routes along the way to get back the fastest way possible. Back at the dealership Chuck Mason and Pierce Cartwright had agreed on staying after closing for me to assure that I was taken care of and had a safe vehicle for my ride home. Once Billie Joe arrived with the wheel they were able to complete my repair and install a new wheel as well as replace all 5 wheel studs and provide me with a safe vehicle for my journey home. I am extremely thankful and I mailed the staff that helped me a card and some candy thanking them for going above and beyond .The CMA's Subaru Of Winchester staff is awesome!

When it's good to fail

Subaru Love Promise Story – Jasmine When it’s good to fail Jasmine was originally saved from a dire situation in which she was being overbred by an irresponsible breeder. The family that rescued her loved her very much. Unfortunately, a medical illness made it impossible for her family to continue to care for her and she was surrendered to the Winchester Area SPCA in early October of 2023. Jasmine was shut down in the environment of the overcrowded shelter system. In her first two weeks in shelter, she displayed no emotion. She would not play, ask for affection, or make eye contact. Despite the staff’s best efforts, Jasmine was not interested in human interaction. Her days were filled with isolation and depression. WASPCA foster mom, Ebony Murphy, started to work with Jasmine. She initially picked Jasmine up each evening as she returned home from work to have a ‘doggie sleep over’. Ms. Murphy desired to help Jasmine come out of her depression. She wanted Jasmine to have a quiet place to rest, to relax, to decompress, so that she would be more adoptable when she returned to the WASPCA. Jasmine was very shy and nervous and looked as if all hope was lost. Clearly exhausted by her experience in shelter, Jasmine slept 6 hours straight on Ms. Murphy’s couch. Over the next week she became more comfortable, and Ms. Murphy learned she was housebroken and did not have any destructive tendencies. Ms. Murphy then started fostering Jasmine full time so she would not have to return to the shelter until she was ready for adoption. Jasmine's personality really began to shine, she started following Ms. Murphy around the house demanding pets and belly rubs and snuck kisses as they would watch tv in the evening. The week of the Subaru event, Ms. Murphy was asked to bring Jasmine back to the shelter so she could be showcased at the Subaru Loves Pets adoption event. Ms. Murphy noted Jasmine’s progress and reported that she looked so happy trotting around the house and had started to settle into a routine. Jasmine enjoyed the peace and quiet and yummy meals. As the Subaru Loves Pets event became a reality, Ms. Murphy was having second thoughts. The day of the event, she knew Jasmine would become a permanent member of her family and that she just couldn't let Jasmine go. Now, Ms. Murphy has fostered quite a few dogs for the WASPCA but apparently something was different about Jasmine. This is one time that it’s good to fail. “Foster fails” happen when foster parents fall in love with the pets they foster and make them a permanent part of their family. This phenomenon will usually cost the WASPCA a foster parent, but it’s always worth it when a foster failure completes a family. Happy trails and happy tails to Ebony Murphy and her new family member Jasmine. Thank you to CMA’s Subaru of Winchester for serving as the catalyst for this ‘foster fail’ and Subaru love promise story!

Orchard View Elementary School's Outdoor Learning Space

My name is Rachel Rinker and I am the principal of Orchard View Elementary School in Winchester, Virginia. CMA's Subaru of Winchester's General Manager, Bobby Williams, met with myself and my assistant principal over the summer to see what the needs were for Orchard View Elementary School. We briefly mentioned the idea of an outdoor learning space and the need for shade during sunny days. In this outdoor learning space, students would be able to observe the natural world around them, make scientific conjectures, and experience increased engagement. There is a lot of research behind learning that occurs outdoors! Bobby and his team worked to find a gazebo that fit in the proposed space and worked for the outlined parameters that we had discussed in our meeting. The burden of delivery and installation was fully taken care of by CMA's Subaru of Winchester and the team that came out to ensure everything met the school's expectations. Students are already experiencing a higher level of engagement and teachers are swimming with new ideas for this space! Thank you so much to Bobby Williams, and CMA's Subaru of Winchester, for making our dream come to life! In addition to the very generous donation of the outdoor learning space, Bobby Williams and his team worked to donate over $3,000 worth of math manipulatives to support mathematics instruction in our building. Twenty teachers also received a "box of goodies" which included dry erase boards, markers, ear buds, and other materials that may have had to have been purchased out of the teachers' pockets! We are so lucky to have an amazing partnership with CMA's Subaru of Winchester!

CCAP 3rd Annual Benefit Bike Ride

Thank you to CMA's Subaru of Winchester for your support of CCAP's 3rd Annual Benefit Bike Ride. With CMA's Subaru of Winchester support and other donors we raised 24 thousand dollars for our mission of homeless prevention. We truly appreciate this partnership. Thank you for the food, and socks and all of your support this year!!

Subaru of Winchester Food Donation to CCAP

A warm a wonderful thank you to Subaru of Winchester for their generous donation of canned items to our food pantry here at CCAP (Congressional Community Action Program) They collected 400lbs of items which will feed 100 local families of the Winchester/Frederick Co area.

Teacher Appreciation Week

CMA's Subaru of Winchester provided a delicious lunch for all 72 staff members at Orchard View Elementary School during teacher appreciation week. In speaking with Burke, Bobby, and Mandy, they wanted to do something special to show teachers how appreciated they truly are. Our staff enjoyed Chic-Fil-A sandwiches, chips, and brownies. They were also provided an abundance of lemonade and tea. They were so happy! Teaching is a really tough profession, but CMA's Subaru of Winchester recognizes that it is the little things that keep us going! Thank you for filling our hearts and our bellies!

CMA's Subaru of Winchester Loves Pets!

WINCHESTER — Subaru of America Inc. and CMA’s Subaru of Winchester recently donated $24,493 to the Winchester Area SPCA to support the nonprofit’s goal of providing services to over 2,400 pets this year. The check, which represented money raised by the Winchester dealership during Subaru of America’s annual Subaru Share the Love® Event in November and December, was presented to the local SPCA on March 27 during its annual meeting at Winchester Country Club. “The Winchester Area SPCA ensures rescued animals across the region are healthy and placed in loving homes,” Lavenda Denney, the organization’s executive director, said in a media release. “We are grateful to Subaru of America, CMA’s Subaru of Winchester and every customer who participated in the Subaru Share the Love Event.” During Share the Love at CMA’s Subaru, 3019 Valley Ave. in Winchester, anyone who bought a new vehicle got to select one of four national charities — American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish Foundation of America, Meals on Wheels or National Park Foundation — to receive a $300 donation from the dealership. Contributions to the ASPCA resulted in nearly $25,000 being passed on to the Winchester Area SPCA at 111 Featherbed Lane. The Winchester Area SPCA is a no-kill animal shelter that serves the city of Winchester and provides support services to Frederick and Clarke Counties. In 2022, the nonprofit facilitated 1,114 adoptions, assisted 1,014 pets through its Pets for Life program and saved 266 pets from at-risk shelters. For more information about the Winchester Area SPCA, visit Learn more about CMA’s Subaru of Winchester at

Socks are love.

Subaru of Winchester kindly donated 1001 pairs of socks to CCAP's clothing ministry in early March of 2023. These socks will go to the homeless and low-income people who have problems with meeting basic needs. Imagine having warm cozy socks that help keep the cold out if you are in a tent or in an inadequately heated house because you can't afford heat or a home. Thanks to Subaru Socks are love!

Above and Beyond

I purchased a 2018 Outback from your dealership, and one evening my tire went flat. After you had closed, Brad Elmore met us on the side of the road! He was going to help us change our tire, but unfortunately our wheel lock was missing, he was unable to get the tire changed. Even though, Brad couldn’t help us change the tire, he helped us arrange to get a tow truck to tow the vehicle back to the retailer. Once we got the vehicle back to the retailer, Brad put us in a loaner vehicle for the night and sent us on our way! The very next day we got a call saying our vehicle was ready for pickup! The very next day! Brad went out of his was to help us, and we sincerely appreciate it! Thank you CMA’s Subaru of Winchester.

Just, Amazing.

I wish to recognize Klarissa for some amazing service recently. I was working in Richmond, Virginia January 26, 2023. I started my car that morning and the dashboard lit up. I had a couple critical appointments that day and was in a bit of a panic. I happened to have Klarissa phone number form my recent service visit and subsequent communication. I drove the car to O’Reilly’s Auto parts nearby who diagnosed the CEL. I texted Klarissa explaining my situation. She responded quickly. In short time she let me know a technician told her it was OK to drive if the CEL was not flashing. Klarissa has a loaner car ready for me by the time I got there. Flash forward to my Chuck experience. I was told the approximate cost would be around $1,800. I was not pleased to pay this, but it was better than getting into another car payment. Chuck called the following day and told me it was only $200, and Subaru was picking up the rest. I know you folks did not have to do this, but It is sincerely appreciated. Thank you, Chuck! Back to Klarissa. Her leadership, and fine communications skills put me at rest that all would be taken care of. Thank you!

Food Pantry at OVES

Mr. Bobby Williams, Mr. Burke O'Malley, and (now) Ms. Mandy Housley have partnered with OVES for many years. This past year, when they were at OVES for an assembly to present their generous donation of flexible seating options for our students, they found out that the staff donated food items each month to help some of our neediest families. Mr. Williams approached me, the school principal, and asked how often the staff collected donations. I told him that the staff members donated monthly and we made food bags to send home at the end of each week for 75 of our families. Mr. Williams and his team called me a few days after and said they had been thinking about this and wanted to intervene. Ms. Housley worked alongside myself and one of our special education teachers to find out what we needed each month. Since then, we have received shipments of donated food and Ms. Housley even went herself to Costco to purchase specific, needed items. The Subaru team discussed that they used a specific pot of money that was previously used to "treat" staff, but instead the staff unanimously decided to use this money to help the needy OVES families with food. We are so moved and so grateful. We have no words to describe how much this helped our staff members. We have a generous and caring staff that can't stand the thought of any of our families going hungry. Subaru relieved us of this burden and their selflessness and generosity is truly unmatched. Thank you so much!!!!!!

CMA Subaru helping kids for Christmas!

Merry Christmas to the CMA family! The staff is like family, you know, the family you pick for yourself. The people that REALLY care. Thank you for the generosity of the employees, company, vendors and customers! The CMA Subaru family of employees here in Winchester VA are a big part of the reason for joy this holiday season! Over 150 kids have bikes, toys and scooters coming to them this year because of the efforts of CMA Subaru’s donations to Toys for Tots. The local Toys for Tots Program is sponsored by the U. S. Marine Corps Reserves through Marine Corp League 890. Our primary mission is to deliver new, unwrapped toys for the underprivileged children in Winchester city, Frederick, Clarke, Shenandoah, Page, Warren County and Town of Front Royal at Christmas. The success of the program is due to the donations from our communities, the many businesses that donate toys and bikes and volunteers who donate their time.

Lulu gets a home at Subaru Loves Pets adoption event

On September 27, 2022, two 5-month-old puppies showed up at the Winchester Area SPCA admission center as stray dogs. One boy (Freddie) and one girl (Anabell). WASPCA staff made every attempt to locate the rightful owner of these puppies to no avail. Although the pups were seemingly healthy, staff had to assume they had not had any veterinary care. Following their intake exam and stray hold period, funding from the ASPCA and Subaru allowed the animal shelter to ensure the pups were dewormed, vaccinated, and spayed/neutered. They received their behavioral assessments and were determined to be the sweetest dogs ever. Once they were fully vetted, the puppies were ready to find their forever homes. For more than a decade, CMA’s Subaru of Winchester has partnered with the Winchester Area SPCA to find loving homes for pets in need. This year was no different. This year, the local newspaper, The Winchester Star, did a feature story on Subaru General Manager Bobby Williams and the annual adoption event. Bobby’s story of how he committed himself to animal welfare as a young boy is a story of impact, commitment, and results. On October 28th, the WASPCA team of more than a dozen staff and volunteers packed up the transport vans with pets and supplies and headed to the local Subaru dealership. Subaru’s amazing team of animal lovers welcomed the chaos with open arms, as they do each year. Thirty pets were featured for adoption. Fifteen cats and 15 dogs, all hopeful they would be adopted and not have to make the journey back to the animal shelter. Each one hopeful for a warm bed instead of a concrete kennel. The Subaru Loves Pets adoption day was a success! Seventeen pets found homes! Eight dogs and nine cats all got to go home to new families. Freddie and Anabell were two of the featured dogs at Subaru that day and both were adopted! Anabell’s family was especially grateful to welcome a dog into their life. Their smiles told the story. The story of how a pet can make a new family whole. Anabell was renamed Lulu and is thriving in her home. To think of her running at large on the streets of the city, dodging cars, hungry, and now she’s warm and comfy with a loving family. The Winchester Area SPCA is grateful to the ASPCA and CMA’s Subaru of Winchester for making these matches possible and helping to end pet homelessness.

Vacation Saver!

My wife and I were on vacation and on our way to Bennington in June when we noticed water pooling on the passenger side carpeting. I figured that the drain to the A/C condenser had clogged and needed to be fixed pronto if we were going to use the A/C. We pulled into Subaru of Bennington with no appointment and explained our predicament to Jennifer Gillis, the Service Manager. She could not have been more accommodating and said she would do her best to squeeze us in. Fast Forward: In less than an hour, a mechanic had corrected the problem and we were back on the road. I can't thank Jennifer and the team at Lundgren Subaru enough! They came through for us when we really needed it and were truly Vacation Savers. Hayden Mathews Winchester, VA

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Steph is taking steps on her own now!

As the Hometown Charity for CMA Subaru of Winchester, the SPCA of Winchester, Frederick, and Clarke can go the extra mile for special needs pets in our care. Steph was one of those cases. She came to the SPCA as a stray and was unable to use her back legs. Steph presented with pain in the hind quarter and no muscle tone which caused her to drag. Steph needed special care. Due to support from Share the Love funds, the shelter was able to provide the care needed. Steph was carried outside for potty breaks. Despite her pain, she tolerated being handled by staff but would often let us know that she was hurting. Steph was evaluated by the shelter’s supervisory veterinarian, and they determined Steph had Intertebral Disk Disease (IVDD). Dachshunds and mixes are an unusual looking breed with their distinctive short limbs and long body shape. Their unique shape is a great asset to their historical role as hunters of burrowing animals. Unfortunately, their elongated body type also makes Dachshunds prone to a variety of problems with their backs and spines that can lead to paralysis. IVDD is an especially common ailment in Dachshunds leading to painful herniated disks which can cause paralysis if not treated quickly and carefully. Steph was scheduled for surgery to remove the hernia. While she waited for his surgery, her mobility was improved using a wheelchair. Once healed, Steph was placed for adoption. She still presented with some lameness in her hind end and still used the wheels. The shelter knew they had to find the right family to adopt her with her special needs. Just a week after being available for adoption, Steph found the perfect family. Steph’s family recently sent us a happy tale follow up to let us know that she was doing just fine. In fact, Steph is doing so well now she can walk AND run on her own. The family returned the wheelchair to us so the next special dog would have the needed resources. Thank you to Subaru for all you do to help us continue to save homeless pets like Steph!

Orchard View Elementary School

Subaru CMA, Mr. Bobby Williams and Mr. Burke O’Malley have been an absolute blessing to the staff and students of Orchard View Elementary School. They have worked with our school to identify needs, provide for families, and support some of our most vulnerable students. It would be hard to express how much we appreciate their giving spirits and ability to be responsive and generous. Subaru CMA is a wonderful organization, and they are lucky to have both of these gentlemen as leaders. The legacy of Subaru and OVES began before my time here, but this community partnership was one of the first things I heard about in my first days as principal. As the year began, I finished the work that Mrs. Nicola started by dividing out $2,000 among 6 different classrooms, donated from Subaru CMA. Our teachers were able to purchase valuable instructional materials with these funds and incorporate newly-learned structured literacy strategies and STEM projects. During the holidays, the partnership was only furthered as Mr. Williams and Mr. O’Malley graciously helped us meet the needs of our families. They worked closely with our counselor, Mrs. Haecker, to pinpoint how they could help, and they went above and beyond in doing so. As a fun way to engage students and teachers and “convince” Subaru staff why their classroom was deserving of $500, teachers and students worked to write persuasive letters speaking of their needs and wants for the classroom. They also did a great job advocating for themselves and saying why they should be the winners. Amazingly, Mr. Williams couldn’t narrow it down to three, and ended up picking FOUR winners of $500 donations. To present the winners, a schoolwide assembly was held. Students were absolutely excited. They loved hearing about Subaru. One student lovingly stated that Subaru “gives you money to buy stuff for your class.” Students laughed, cheered, and celebrated. The team of videographers caught the magic. The assembly ended as Mr. Williams announced a surprise for staff…a $25 Sheetz gift card for ALL 72 staff members. In summation, I don’t know how we would’ve made it this year without Subaru, Mr. Williams, and Mr. O’Malley. We simply can’t thank you guys enough.

When a Gladiator turns into Bubbles

The mission of the Winchester SPCA is to strengthen the human-animal bond and safeguard animals in transition. We have received the designation of being a no kill facility since 2012. Each year, we rededicate ourselves to that commitment and are currently operating at a 99% save rate. As the he only no-kill animal sheltering facility in the area, we also support the mission of the Virginia Federation of Humane Societies and their goal of Virginia becoming a no-kill state. In late 2017, the Winchester SPCA started a TransFUR program to meet the needs of pet adopters in our community. We have a phenomenal adoption base and would often ‘run out’ of adoptable dogs. At the same time, shelters across Virginia were full of dogs and were being forced to euthanize due to space limitations. This made no sense. We reached out to shelters across The Commonwealth who were at capacity to save the lives of adoptable dogs throughout Virginia. To date, the Winchester SPCA Trans-Fur project has saved the lives of over 500 canines who would have been euthanized due to space. One of those lucky dogs was featured at this year’s Subaru Loves Pets adoption event at CMA’s Subaru of Winchester. Gladiator came to the Winchester SPCA from an overrun shelter in southern Virginia. As a big, brawny, 80 pound, pit mix, he lived up to his name. Staff soon learned that in addition to being big and strong, Gladiator was a big goof ball. He’d often make silly faces that didn’t seem possible for a dog, and he’d loved to play. He would play with anything that was around, a blanket, his bowl. He loved attention and we loved giving it to him. We took the big lug to the Subaru event in October 2021. He barely fit into our largest crate, He kept us busy throughout the day as he pulled is crate cover into his kennel and enjoyed an ongoing game of tug the blanket. Twice he managed to undo the crate latch, let himself out, and go greet the other dogs. Gladiator was hard to miss but easy to overlook because of his size, strength, and breed. As animal care givers, we understand the perceptions and concerns. But alas, Gladiator was adopted. Gladiator’s new mom has kept in touch and sent us this; ”Just wanted to give a little update on Gladiator!! I renamed him and his name now is Bubbles. He’s been doing so good such a smart little man. The first night I brought him home I was saying different tricks to see if he knew any of them and he can sit, give paw, lay down, spin, and roll over which was very shocking to me seeing my big boy roll!!! He is already spoiled rotten. He loves people and wants to play with everyone that comes and visits…he was exactly what I was missing and now my home is complete”! We’d say that’s about as good as it gets. A pit mix named Gladiator is now known as Bubbles and sports reindeer antlers for his momma. Once slated for euthanasia, now someone’s constant companion and the dog that completed their home. Thank to you Subaru for giving shelter dogs an opportunity for a second chance and for turning Gladiators into Bubbles.

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CMA's Subaru of Winchester Loves Learning

CMA’s Subaru of Winchester is ready for back to school. Our Subaru Loves Learning program will be working with not one but two schools this year. Bunker Hill Elementary is located in Bunker Hill, West Virginia the other is Orchard View Elementary located in Winchester, Va. CMA’s Subaru of Winchester along with Subaru of America will be donating the following: $3000 to each school for supplies utilizing We will be supplying Subaru Loves Learning backpacks along with Subaru Loves Pets plush dogs for child interaction. We will be providing appreciation notes from our associates and customers to the teachers and supporting staff at each school. More to come 😇


A couple of weeks ago, I had to take my wife's car, a 2017 Subaru Impreza, for repairs and maintenance to Subaru of Winchester. I was sitting at the waiting room, when Mandy Housley, Service Department manager, walked through by the Parts Department. I was not in her range of vision, but what I witnessed speaks volumes at the personalized service environment she has created at the Service Department. There was a customer at the Parts window, Mandy greeted her by name, then she did the same with other customers who were sitting close to the Parts Dept. window. Later, when I came to get my vehicle, she greeted me as she usually does if she sees me, asked me if I had my dog with me, a nice touch in our short interaction. That is not simply good PR, essential for anyone in a managerial position, but also care and attention for her customers. How can anyone care about another person's business if they do not even know their names? That is what makes Subaru of Winchester distinctively different. My wife and I bought our two vehicles there, and despite the distance (an hour+ drive), and a closer Subaru branch, we have always taken our vehicles to them for maintenance and repairs. The key aspect in our relationship with the Service Department at Subaru of Winchester, and main reason to go there, is TRUST. We trust their attention to detail, their fairness in service and maintenance costs, their care for our vehicles, which by extension is care for us. Trusting those who provide service and maintenance to our vehicles, has a direct impact on our peace of mind. My wife drives her car every day to work, a 40+ minutes’ drive, and I need to know her vehicle is on top working condition 24/7. At the Service Department, I deal mostly with Brad Ellmore, whose attention to detail is superb, his reports on the general state of our vehicles are always informative, providing me with a sober estimate on when I need a change of tires, new breaks, anything our vehicles' wear and tear demand. Similarly, all other Service Advisors carry the same drive for high quality, personalized service, always aware of our needs, moving one step ahead, letting us know they have our backs. These mystique for service and personalized attention extends to the entire Subaru of Winchester. People working in the Sales Dept. always acknowledge me when I manage to walk by their station, same with administration personnel. Recently I had an interaction with Duncan Carlson, who sold us my wife’s Subaru Impreza. Where we live, we must drive on a gravel road up a steep slope to access the pave road that would take us to I-70, our main highway. We moved here two winters ago, and winters have been mild, but we have been in fear of a hard winter, like the current one. Old dwellers here told us we needed 4x4 vehicles to be safe, and I asked Brad Ellmore if he had any suggestions. He said I could buy a vehicle from another CMA dealership, get it delivered to Subaru of Winchester, and set me up on a phone call with a Subaru of Winchester salesmen. Coincidentally, Duncan called, I explained my dilemma, and he proceeded to dismantle the wrong notions about the need for a 4x4 vehicle, told me my Forester and a good set of winter tires was all I needed to face winter. His suggestion changed our lives and gave us a sure hold on managing our winter challenges. I told Brad I needed winter tires, he ordered them and replaced the old tires same day of the first snowfall and driving home from Winchester was a breeze. My safety level was quantitatively and qualitatively increased, told my wife she needed to get winter tires too. Just recently she told me what a difference winter tires have made in her driving. For a while I had the intention to call Duncan Carlson and tell him how grateful we were for his advice, no better place to do it than here. Big thanks to the Service Department for setting us with the proper gear, and for their attention to our needs, and to Subaru of Winchester for their excellence in service. Gratefully, Armando I. Menjivar Janet W. Smith PS: Actually, I personally thanked Duncan for his sound advice in a later visit. I wrote this piece a while back, winter season, suddenly a new workload crowded my already busy schedule and was not able to post it. It was long time due; I am now paying my courtesy debt with the Service Department in particular, and Subaru of Winchester in general.

Domino's story is one such story...

There are times in animal welfare when we are witness to abuse and neglect. As tough as it can be to witness animals being let down by their humans, we continue to be motivated by their resiliency. Domino’s story is one such story. Domino was found abandoned in the basement of a vacated home. His family had left him behind. The good Samaritans that found him brought him to the Winchester SPCA admission center on April 20th of 2021. Domino’s physical condition was questionable. Most notably, he had an old eye injury that needed immediate treatment. Despite being left behind with this injury, he greeted the staff with a wagging backside and a beautiful smile. Proceeds from Subaru’s Share the Love program allow us to help dogs like Domino. During this month long stay in shelter, Domino was neutered, vaccinated, treated for parasites, microchipped, and underwent surgery to have his eye removed. Domino was so compliant and gentle with the staff who helped in his recovery. He was patient while he wore his cone and eager to greet anyone who would take him for a walk or give him a pet. Shelter staff knew Domino was a special dog with a wonderful personality. Once the shelter vet removed the stitches from Domino’s eye, he looked like a new man. Domino could now add ‘handsome’ to his long list of endearing characteristics. Domino was transferred to Winchester SPCA adoption center and quickly became a social media sensation. He was adopted just 48 hours after becoming available for adoption. Domino went home with his new family on May 22nd of 2021. He made a remarkable recovery in his 22 days at the Winchester SPCA. Having the resources to Share the Love and save dogs like Domino is what makes our partnership with our local Subaru so special. Thank you.

Subaru for Life

In 1996, I was changing jobs/careers. I needed a reliable, safe, efficient and affordable car for my daily 110 mile round-trip commute. I had never owned a Subaru before, but respected the marketing and industry positioning. I found a 1996 Impreza Outback Sport and bought it. The car was excellent, meeting all of the above criteria. I had it serviced where I bought it at Dulles Subaru strictly according to the maintenance schedule and it served me very well through all my weather and commuting. I was so pleased with the 1996 Impreza that in December 2000, I bought a 2001 Outback H6-3.0 LLBean edition for my wife as an Anniversary present. In 2004, my wife convinced me to purchase another commuter vehicle . . . larger, heavier, nicer, so the 1996 Impreza was relegated to the task of teaching my 3 kids how to drive and I bought a 2004 H6-3.0 Outback Sedan. At this point, I now owned 3 Subaru and my primary Service person was Mandy. Mandy worked with me to keep these vehicles (and my 1994 Chrysler Town & Country) is great form. In 2014, after 20 years of great performance, one of the two onboard computers in my Town & Country failed and we could not replace it, so I ordered a new 2015, fully loaded, Outback 3.6. Around this time, my oldest son needed a good car for his life. I worked with Mandy to identify a really nice 2004 H6-3.0 Outback for my son. He loved this car and Mandy's service attention until it saved his life in a single car accident one stormy night. He replaced it with a new Legacy 3.6R which he still owns. My younger son was in an accident in 2012 in the 1996 Impreza. He needed a car for his life and bought a 2012 Impreza sedan that served him well through this year. By now, Mandy had taken the job as Service Manager at CMA's Subaru of Winchester, and we all followed her (I actually live in Winchester) there. My younger son married in 2018 and his wife needed a good car for her life. Again, consulting Mandy, she bought a 2012 Impreza Sport Sedan (that she still owns today). This year, my son's 2012 Impreza was totaled and, again, working with Mandy to identify the right vehicle, he is now the proud owner of a fully loaded 2.5 Pzev Outback. When I bought my new 3.6 Outback in 2014, I had Mandy restore my 2004 H6-3.0 Outback Sedan to all factory conditions and gave it to my daughter and boyfriend (now husband) to drive to their home in Salt Lake . . . with one condition . . . they had to have the vehicle serviced and maintained at their Subaru dealer. That car will last them and their two dogs (Shiba Inu and Australian Shepard) for at least 20 years if it is well maintained. Maintenance is very important to me, and the quality of the service and technicians at CMA's Subaru of Winchester is extraordinary. They remain loyal to exceptional care of all my vehicles and family members. Today, all is well and our family is very happy with our experience with Subaru vehicles, Subaru Sales, and Subaru Maintenance (Mandy makes all the difference). As a footnote, my sister needed to replace her Honda Fit and now owns a 2018 Forrester. Thank you, Subaru, for many years of great industry performance . . . to me, they are the best, safest, most reliable vehicles available.

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Top Notch, no doubt, no question!

Let’s face it, I despise dealerships, I have a lengthy history of fights with hundreds of them over simple issues such as poor customer service, service improperly completed, over pricing, lying, stealing and cheating. I really hate dealerships. This forces oneself to start maintaining their own vehicle. So I started replacing parts and doing oil changes myself. In 2017 my wife wanted to buy a Subaru, the price of this model with all the features was steep and we knew, as we always do with any high end vehicle, the money does not stop there. She drives long miles which results in frequent check-ups, maintenance and repairs, if any. To keep it in top performing condition we needed a team of people willing to play ball. I need reliance and trust for those who would be maintaining the vehicle. Well, three years later here we are, as I hop from one dealership to the next with my Jeep Renegade for repairs I'm unable to perform on my own, my wife continues to take her 2017 Subaru Cross trek Limited to the Winchester Subuaru. Is it a joke? Am I being set up? I can’t figure these guys out! They are actually … nice, honest, caring, seriously, even knowing how mean I can be when I’m angry. Dusty, our amazing fast-talking representative who will bend over backwards to make sure the job is done the right way, Mike and even Scott, our main tech, who is a master pro of making sure my wife stays safe on the road, never, ever disappoints. This is not about me, this is about the safety of my wife, I would not trust any other group of guys. Have you ever tipped your tech, especially at a dealership? Of course not, it’s ludicrous, why would anybody in their right mind do that? I did, I tipped them. Seriously! So at the age of 45 and over hundreds of dealerships & mom & pop shops we have visited, fought with, and have vowed to never returned to over the years, here we are, still relying on our people at the Winchester, Subaru to do what's right. My next venture, I plan to start taking my 2017 Jeep Renegade Sport there, I'm willing to stamp a Subaru logo on the vehicle in order to disguise it, just so I can get their service. But I know it's not necessary, as I know they will do whatever they can to help us in any way. Our company modo is that we are the Dunder Mifflin of Vending machines, but I have to say, Subaru at Winchester, they Dunder Mifflin us everytime! Thanks so much fellas, it is true what I say, you can always make up for any price, by being the best at what you do and who you are.

The Subaru Love Promise

I would like to share the Subaru Love promise with a little story. My family currently has 3 Subaru’s in the family and we have owned 7 total. Our 2015 Subaru Forrester started having a transmission issue. We have always had great service with the CMA's Subaru of Winchester and took it to have them take a look. They found the Transmission had an issue they would need to replace the whole unit. We were really bummed since we have never had any issues with any of our other Subaru’s. CMA's Subaru of Winchester and Subaru America really stepped up. They helped us through this trying time to get our Transmission replaced in only 2 days, and at a very reasonable cost during the holiday season. I would personally like to thank the Service Writer, Mechanic, and Service manager for their help through this whole issue. The Subaru team at CMA Subaru of Winchester took the time to talk to us and listen to our issues, we were taken care of in a very timely and friendly way. We will continue to get our Subaru’s serviced and purchase Subaru’s from the Great Team at CMA Subaru of Winchester. Thank you, Travis G

Toys for Tots

CMA's Subaru of Winchester, Thank you very much for your generous donation of 50 bicycles. Your donation will help a lot of less fortunate children in the area enjoy a very Merry Christmas. In 2019 11503 toys 4831 boos and 10974 Stocking Stuffers were distributed to 2747 children in Frederick County, Warren County, Clark County, Shenandoah County, and Page Country. Our work would not be possible if it weren't for generous donors such as you. Thank You Again, James Wolfe Toys for Tots Coordinator Winchester, VA

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Fred has a Bed

Subaru Loves Pets Love Promise Story 2020 Fred came to the SPCA of Winchester, Frederick, and Clarke Counties in February of 2020. The animal shelter pulled Fred from another shelter where he was at risk for being euthanized due to space. Poor Fred had a variety of troublesome health issues that limited his adoptability. At 4 years old, Fred's owners moved away and left him behind at the apartment. Abandoned and confused, Fred started to pull his own fur out and quit using the litter box. Due to being abandoned, Fred was no longer a fan of humans. He had become aloof and no longer reached out for companionship. This demeanor meant that it would be even more difficult to find Fred the right family. Once he came to the Winchester SPCA, he was treated for fleas and ticks, de-wormed, received all his vaccinations, and got a microchip. Fred's anxiety and fur pulling meant reoccurring trips to see the vet and a multitude of medications to ease his condition. Fred was placed in foster care for a time with the goal of easing his anxiety and determining what was causing his litter box issues. The Winchester SPCA utilized a litter box attractant to encourage appropriate litter box use. This was effective. Finally, in May of 2020, Fred was ready be transferred to the SPCA adoption center. Unfortunately, Fred was often overlooked for younger, more playful kittens. He still did not appreciate the companionship of humans. Fred was moved to the director's office with the hopes she could make him feel comfortable with people again. Fred would get close to the director but not engage or allow her to pet him. He slowly got closer and closer but never enjoyed being touched while in the shelter environment. Staff was concerned poor Fred would never find a family to appreciate him. Then, on October 27, 2020, after 8 long months in shelter, and during the Subaru Loves Pets Wag O Ween adoption event, Fred's new mom came into the shelter. She completely understood Fred and was more than willing to give him a new home. She recently sent us this amazing follow up photo. As you can see, Fred is on her lap. She let us know that Fred is doing so well! He’s started to come out of his shell and is very happy in his new home. He’s come so far! We are so grateful to CMA's Subaru of Winchester for sponsoring Subaru Loves Pets and making this match possible. Thank you from Fred, his new mom, and whole team at the Winchester SPCA. Finding homes for underdogs "undercats" like Fred, keep us doing what we love and make all of our hard work worthwhile. We're so happy Fred has a Bed and family to tuck him in at night.

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3019 Valley Avenue, Winchester, VA, 22601
CMA’s Subaru of Winchester 39.144730, -78.190330.