Carter Myers Automotive in Winchester, VA
CMA’s CMA’s Subaru of Winchester is proud to be a part of Carter Myers Automotive, a fourth generation family and employee-owned business serving Virginians since 1924. We have 3 stores in Charlottesville, 5 in Staunton, 1 in Woodstock, 1 in Winchester, 1 in Williamsburg and 5 in the Richmond area. Our dealership family now has 16 locations with over 3000 quality new & used vehicles in stock.
OUR FAMILY HISTORY
Carter Myers Automotive (CMA) originated in 1902 as Stockdell-Myers Hardware Store, located in downtown Petersburg, Virginia. The hardware store was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. by H. Carter Myers. His son, H. Carter Myers, Jr., eventually joined the business and with the help of his aunt, Elizabeth Myers, kept it going throughout the Great Depression and World War II.
H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia’s McIntire School of Commerce in 1965. He was elected President in 1974. In 1979, Mr. Myers and the CMA Board decided to become one of the only dealer groups in the country to offer ESOP, an Employee Stock Ownership Plan. Every full time associate still has the opportunity to own part of the company. If you want to take ownership of your career, visit our Employment page.
OUR CURRENT LEADERSHIP
Carter Myers III, now serving as CMA’s Executive Chairman, has been very active in the automotive industry. He served as Virginia Automotive Dealers Association (VADA) President in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. In 2011, Mr. Myers received the prestigious honor of being named Time Magazine’s Virginia Dealer of the Year. In 2016 he received a Lifetime Achievement Award from the American International Automobile Dealer Association.
Liza Borches, President & CEO of Carter Myers Automotive, is the fourth generation of the Myers family to be a CMA owner. She graduated from the University of Virginia McIntire School of Commerce in 1997 and worked with American Honda for almost seven years before joining the family business. In 2009 she became the first 4th generation dealer to be on the VADA Board and received a Salute to Dealers Award for her contributions to the Central Virginia community. In 2011, Liza was presented with The Athena Award, an international honor awarded to women who excel in business and philanthropy. In 2013, Liza was named one of the auto industry’s “40 Under 40 Up and Coming Retailers.” Also in 2013, Liza and CMA were awarded the Hovey Dabney Corporate Citizenship Award from the Charlottesville Regional Chamber of Commerce. In 2015, Virginia Governor Terry McAuliffe appointed Liza to the Virginia Motor Vehicle Dealer Board. In 2020, Liza was named the Barbara Cox Woman of the Year for her contributions to the communities in which CMA does business.
Bobby Williams, General Manager of CMA’s CMA’s Subaru of Winchester, is a lifelong resident of the Shenandoah Valley. Under his leadership over the last 26 years, this dealership has won numerous Love Promise awards for their commitment to customers and the community. They hold adoption events for the SPCA, support local schools and little leagues, and do everything they can to make Winchester a better place to work and live.
After more than 95 years in the automotive industry, our commitment to respect, service, integrity and value has never been stronger. Our 650+ employee-owners work together under one mission: Moving Lives Forward for our customers, our fellow associates, and our communities. If you have any questions or suggestions, please email our General Manager, Bobby Williams. To meet the rest of our team, CLICK HERE.