The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is CMA's Subaru of Winchester dedicated locally to the Love Promise?

We Love our partnership with our Local SPCA in conjunction with Subaru Loves Pets. Our partner school is Orchard View Elementary as part of Subaru Loves Learning. We donate blankets to Valley Health Systems for our Subaru Cares initiative. We love collecting new bikes for Toys for Tots at Christmas. We participate in a fund drive during September each year for pediatric cancer care and research and Breast cancer awareness during our October PINK month.

SPCA of Winchester, Frederick and Clarke Counties

Retail Facility re-cycling

Orchard View Elementary Scholl

Toys For Tots

Valley Health

Did CMA's Subaru of Winchester go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from CMA's Subaru of Winchester

Subaru and CMA's Subaru of Winchester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Steph is taking steps on her own now! - Lavenda D

As the Hometown Charity for CMA Subaru of Winchester, the SPCA of Winchester, Frederick, and Clarke can go the extra mile for special needs pets in our care. Steph was one of those cases. She came to the SPCA as a stray and was unable to use her back legs. Steph presented with pain in the hind quarter and no muscle tone which caused her to drag. Steph needed special care. Due to support from Share the Love funds, the shelter was able to provide the care needed. Steph was carried outside for potty breaks. Despite her pain, she tolerated being handled by staff but would often let us know that she was hurting. Steph was evaluated by the shelter’s supervisory veterinarian, and they determined Steph had Intertebral Disk Disease (IVDD). Dachshunds and mixes are an unusual looking breed with their distinctive short limbs and long body shape. Their unique shape is a great asset to their historical role as hunters of burrowing animals. Unfortunately, their elongated body type also makes Dachshunds prone to a variety of problems with their backs and spines that can lead to paralysis. IVDD is an especially common ailment in Dachshunds leading to painful herniated disks which can cause paralysis if not treated quickly and carefully. Steph was scheduled for surgery to remove the hernia. While she waited for his surgery, her mobility was improved using a wheelchair. Once healed, Steph was placed for adoption. She still presented with some lameness in her hind end and still used the wheels. The shelter knew they had to find the right family to adopt her with her special needs. Just a week after being available for adoption, Steph found the perfect family. Steph’s family recently sent us a happy tale follow up to let us know that she was doing just fine. In fact, Steph is doing so well now she can walk AND run on her own. The family returned the wheelchair to us so the next special dog would have the needed resources. Thank you to Subaru for all you do to help us continue to save homeless pets like Steph!

Steph is taking steps on her own now!

Orchard View Elementary School - Rachel R

Subaru CMA, Mr. Bobby Williams and Mr. Burke O’Malley have been an absolute blessing to the staff and students of Orchard View Elementary School. They have worked with our school to identify needs, provide for families, and support some of our most vulnerable students. It would be hard to express how much we appreciate their giving spirits and ability to be responsive and generous. Subaru CMA is a wonderful organization, and they are lucky to have both of these gentlemen as leaders. The legacy of Subaru and OVES began before my time here, but this community partnership was one of the first things I heard about in my first days as principal. As the year began, I finished the work that Mrs. Nicola started by dividing out $2,000 among 6 different classrooms, donated from Subaru CMA. Our teachers were able to purchase valuable instructional materials with these funds and incorporate newly-learned structured literacy strategies and STEM projects. During the holidays, the partnership was only furthered as Mr. Williams and Mr. O’Malley graciously helped us meet the needs of our families. They worked closely with our counselor, Mrs. Haecker, to pinpoint how they could help, and they went above and beyond in doing so. As a fun way to engage students and teachers and “convince” Subaru staff why their classroom was deserving of $500, teachers and students worked to write persuasive letters speaking of their needs and wants for the classroom. They also did a great job advocating for themselves and saying why they should be the winners. Amazingly, Mr. Williams couldn’t narrow it down to three, and ended up picking FOUR winners of $500 donations. To present the winners, a schoolwide assembly was held. Students were absolutely excited. They loved hearing about Subaru. One student lovingly stated that Subaru “gives you money to buy stuff for your class.” Students laughed, cheered, and celebrated. The team of videographers caught the magic. The assembly ended as Mr. Williams announced a surprise for staff…a $25 Sheetz gift card for ALL 72 staff members. In summation, I don’t know how we would’ve made it this year without Subaru, Mr. Williams, and Mr. O’Malley. We simply can’t thank you guys enough.

Orchard View Elementary School

When a Gladiator turns into Bubbles - Lavenda D

The mission of the Winchester SPCA is to strengthen the human-animal bond and safeguard animals in transition. We have received the designation of being a no kill facility since 2012. Each year, we rededicate ourselves to that commitment and are currently operating at a 99% save rate. As the he only no-kill animal sheltering facility in the area, we also support the mission of the Virginia Federation of Humane Societies and their goal of Virginia becoming a no-kill state. In late 2017, the Winchester SPCA started a TransFUR program to meet the needs of pet adopters in our community. We have a phenomenal adoption base and would often ‘run out’ of adoptable dogs. At the same time, shelters across Virginia were full of dogs and were being forced to euthanize due to space limitations. This made no sense. We reached out to shelters across The Commonwealth who were at capacity to save the lives of adoptable dogs throughout Virginia. To date, the Winchester SPCA Trans-Fur project has saved the lives of over 500 canines who would have been euthanized due to space. One of those lucky dogs was featured at this year’s Subaru Loves Pets adoption event at CMA’s Subaru of Winchester. Gladiator came to the Winchester SPCA from an overrun shelter in southern Virginia. As a big, brawny, 80 pound, pit mix, he lived up to his name. Staff soon learned that in addition to being big and strong, Gladiator was a big goof ball. He’d often make silly faces that didn’t seem possible for a dog, and he’d loved to play. He would play with anything that was around, a blanket, his bowl. He loved attention and we loved giving it to him. We took the big lug to the Subaru event in October 2021. He barely fit into our largest crate, He kept us busy throughout the day as he pulled is crate cover into his kennel and enjoyed an ongoing game of tug the blanket. Twice he managed to undo the crate latch, let himself out, and go greet the other dogs. Gladiator was hard to miss but easy to overlook because of his size, strength, and breed. As animal care givers, we understand the perceptions and concerns. But alas, Gladiator was adopted. Gladiator’s new mom has kept in touch and sent us this; ”Just wanted to give a little update on Gladiator!! I renamed him and his name now is Bubbles. He’s been doing so good such a smart little man. The first night I brought him home I was saying different tricks to see if he knew any of them and he can sit, give paw, lay down, spin, and roll over which was very shocking to me seeing my big boy roll!!! He is already spoiled rotten. He loves people and wants to play with everyone that comes and visits…he was exactly what I was missing and now my home is complete”! We’d say that’s about as good as it gets. A pit mix named Gladiator is now known as Bubbles and sports reindeer antlers for his momma. Once slated for euthanasia, now someone’s constant companion and the dog that completed their home. Thank to you Subaru for giving shelter dogs an opportunity for a second chance and for turning Gladiators into Bubbles.

Winchester SPCA
When a Gladiator turns into Bubbles

CMA's Subaru of Winchester Loves Learning - CMA's Subaru of Winchester C

CMA’s Subaru of Winchester is ready for back to school. Our Subaru Loves Learning program will be working with not one but two schools this year. Bunker Hill Elementary is located in Bunker Hill, West Virginia the other is Orchard View Elementary located in Winchester, Va. CMA’s Subaru of Winchester along with Subaru of America will be donating the following: $3000 to each school for supplies utilizing adoptaclassroom.org We will be supplying Subaru Loves Learning backpacks along with Subaru Loves Pets plush dogs for child interaction. We will be providing appreciation notes from our associates and customers to the teachers and supporting staff at each school. More to come 😇

CMA's Subaru of Winchester Loves Learning

NOT JUST ONE MORE VEHICLE - Armando M

A couple of weeks ago, I had to take my wife's car, a 2017 Subaru Impreza, for repairs and maintenance to Subaru of Winchester. I was sitting at the waiting room, when Mandy Housley, Service Department manager, walked through by the Parts Department. I was not in her range of vision, but what I witnessed speaks volumes at the personalized service environment she has created at the Service Department. There was a customer at the Parts window, Mandy greeted her by name, then she did the same with other customers who were sitting close to the Parts Dept. window. Later, when I came to get my vehicle, she greeted me as she usually does if she sees me, asked me if I had my dog with me, a nice touch in our short interaction. That is not simply good PR, essential for anyone in a managerial position, but also care and attention for her customers. How can anyone care about another person's business if they do not even know their names? That is what makes Subaru of Winchester distinctively different. My wife and I bought our two vehicles there, and despite the distance (an hour+ drive), and a closer Subaru branch, we have always taken our vehicles to them for maintenance and repairs. The key aspect in our relationship with the Service Department at Subaru of Winchester, and main reason to go there, is TRUST. We trust their attention to detail, their fairness in service and maintenance costs, their care for our vehicles, which by extension is care for us. Trusting those who provide service and maintenance to our vehicles, has a direct impact on our peace of mind. My wife drives her car every day to work, a 40+ minutes’ drive, and I need to know her vehicle is on top working condition 24/7. At the Service Department, I deal mostly with Brad Ellmore, whose attention to detail is superb, his reports on the general state of our vehicles are always informative, providing me with a sober estimate on when I need a change of tires, new breaks, anything our vehicles' wear and tear demand. Similarly, all other Service Advisors carry the same drive for high quality, personalized service, always aware of our needs, moving one step ahead, letting us know they have our backs. These mystique for service and personalized attention extends to the entire Subaru of Winchester. People working in the Sales Dept. always acknowledge me when I manage to walk by their station, same with administration personnel. Recently I had an interaction with Duncan Carlson, who sold us my wife’s Subaru Impreza. Where we live, we must drive on a gravel road up a steep slope to access the pave road that would take us to I-70, our main highway. We moved here two winters ago, and winters have been mild, but we have been in fear of a hard winter, like the current one. Old dwellers here told us we needed 4x4 vehicles to be safe, and I asked Brad Ellmore if he had any suggestions. He said I could buy a vehicle from another CMA dealership, get it delivered to Subaru of Winchester, and set me up on a phone call with a Subaru of Winchester salesmen. Coincidentally, Duncan called, I explained my dilemma, and he proceeded to dismantle the wrong notions about the need for a 4x4 vehicle, told me my Forester and a good set of winter tires was all I needed to face winter. His suggestion changed our lives and gave us a sure hold on managing our winter challenges. I told Brad I needed winter tires, he ordered them and replaced the old tires same day of the first snowfall and driving home from Winchester was a breeze. My safety level was quantitatively and qualitatively increased, told my wife she needed to get winter tires too. Just recently she told me what a difference winter tires have made in her driving. For a while I had the intention to call Duncan Carlson and tell him how grateful we were for his advice, no better place to do it than here. Big thanks to the Service Department for setting us with the proper gear, and for their attention to our needs, and to Subaru of Winchester for their excellence in service. Gratefully, Armando I. Menjivar Janet W. Smith PS: Actually, I personally thanked Duncan for his sound advice in a later visit. I wrote this piece a while back, winter season, suddenly a new workload crowded my already busy schedule and was not able to post it. It was long time due; I am now paying my courtesy debt with the Service Department in particular, and Subaru of Winchester in general.


Domino's story is one such story... - Lavenda D

There are times in animal welfare when we are witness to abuse and neglect. As tough as it can be to witness animals being let down by their humans, we continue to be motivated by their resiliency. Domino’s story is one such story. Domino was found abandoned in the basement of a vacated home. His family had left him behind. The good Samaritans that found him brought him to the Winchester SPCA admission center on April 20th of 2021. Domino’s physical condition was questionable. Most notably, he had an old eye injury that needed immediate treatment. Despite being left behind with this injury, he greeted the staff with a wagging backside and a beautiful smile. Proceeds from Subaru’s Share the Love program allow us to help dogs like Domino. During this month long stay in shelter, Domino was neutered, vaccinated, treated for parasites, microchipped, and underwent surgery to have his eye removed. Domino was so compliant and gentle with the staff who helped in his recovery. He was patient while he wore his cone and eager to greet anyone who would take him for a walk or give him a pet. Shelter staff knew Domino was a special dog with a wonderful personality. Once the shelter vet removed the stitches from Domino’s eye, he looked like a new man. Domino could now add ‘handsome’ to his long list of endearing characteristics. Domino was transferred to Winchester SPCA adoption center and quickly became a social media sensation. He was adopted just 48 hours after becoming available for adoption. Domino went home with his new family on May 22nd of 2021. He made a remarkable recovery in his 22 days at the Winchester SPCA. Having the resources to Share the Love and save dogs like Domino is what makes our partnership with our local Subaru so special. Thank you.

SPCA of Winchester, Frederick,and Clarke
Domino's story is one such story...

Subaru for Life - Bill M

In 1996, I was changing jobs/careers. I needed a reliable, safe, efficient and affordable car for my daily 110 mile round-trip commute. I had never owned a Subaru before, but respected the marketing and industry positioning. I found a 1996 Impreza Outback Sport and bought it. The car was excellent, meeting all of the above criteria. I had it serviced where I bought it at Dulles Subaru strictly according to the maintenance schedule and it served me very well through all my weather and commuting. I was so pleased with the 1996 Impreza that in December 2000, I bought a 2001 Outback H6-3.0 LLBean edition for my wife as an Anniversary present. In 2004, my wife convinced me to purchase another commuter vehicle . . . larger, heavier, nicer, so the 1996 Impreza was relegated to the task of teaching my 3 kids how to drive and I bought a 2004 H6-3.0 Outback Sedan. At this point, I now owned 3 Subaru and my primary Service person was Mandy. Mandy worked with me to keep these vehicles (and my 1994 Chrysler Town & Country) is great form. In 2014, after 20 years of great performance, one of the two onboard computers in my Town & Country failed and we could not replace it, so I ordered a new 2015, fully loaded, Outback 3.6. Around this time, my oldest son needed a good car for his life. I worked with Mandy to identify a really nice 2004 H6-3.0 Outback for my son. He loved this car and Mandy's service attention until it saved his life in a single car accident one stormy night. He replaced it with a new Legacy 3.6R which he still owns. My younger son was in an accident in 2012 in the 1996 Impreza. He needed a car for his life and bought a 2012 Impreza sedan that served him well through this year. By now, Mandy had taken the job as Service Manager at CMA's Subaru of Winchester, and we all followed her (I actually live in Winchester) there. My younger son married in 2018 and his wife needed a good car for her life. Again, consulting Mandy, she bought a 2012 Impreza Sport Sedan (that she still owns today). This year, my son's 2012 Impreza was totaled and, again, working with Mandy to identify the right vehicle, he is now the proud owner of a fully loaded 2.5 Pzev Outback. When I bought my new 3.6 Outback in 2014, I had Mandy restore my 2004 H6-3.0 Outback Sedan to all factory conditions and gave it to my daughter and boyfriend (now husband) to drive to their home in Salt Lake . . . with one condition . . . they had to have the vehicle serviced and maintained at their Subaru dealer. That car will last them and their two dogs (Shiba Inu and Australian Shepard) for at least 20 years if it is well maintained. Maintenance is very important to me, and the quality of the service and technicians at CMA's Subaru of Winchester is extraordinary. They remain loyal to exceptional care of all my vehicles and family members. Today, all is well and our family is very happy with our experience with Subaru vehicles, Subaru Sales, and Subaru Maintenance (Mandy makes all the difference). As a footnote, my sister needed to replace her Honda Fit and now owns a 2018 Forrester. Thank you, Subaru, for many years of great industry performance . . . to me, they are the best, safest, most reliable vehicles available.

Subaru for Life

Top Notch, no doubt, no question! - Timothy F

Let’s face it, I despise dealerships, I have a lengthy history of fights with hundreds of them over simple issues such as poor customer service, service improperly completed, over pricing, lying, stealing and cheating. I really hate dealerships. This forces oneself to start maintaining their own vehicle. So I started replacing parts and doing oil changes myself. In 2017 my wife wanted to buy a Subaru, the price of this model with all the features was steep and we knew, as we always do with any high end vehicle, the money does not stop there. She drives long miles which results in frequent check-ups, maintenance and repairs, if any. To keep it in top performing condition we needed a team of people willing to play ball. I need reliance and trust for those who would be maintaining the vehicle. Well, three years later here we are, as I hop from one dealership to the next with my Jeep Renegade for repairs I'm unable to perform on my own, my wife continues to take her 2017 Subaru Cross trek Limited to the Winchester Subuaru. Is it a joke? Am I being set up? I can’t figure these guys out! They are actually … nice, honest, caring, seriously, even knowing how mean I can be when I’m angry. Dusty, our amazing fast-talking representative who will bend over backwards to make sure the job is done the right way, Mike and even Scott, our main tech, who is a master pro of making sure my wife stays safe on the road, never, ever disappoints. This is not about me, this is about the safety of my wife, I would not trust any other group of guys. Have you ever tipped your tech, especially at a dealership? Of course not, it’s ludicrous, why would anybody in their right mind do that? I did, I tipped them. Seriously! So at the age of 45 and over hundreds of dealerships & mom & pop shops we have visited, fought with, and have vowed to never returned to over the years, here we are, still relying on our people at the Winchester, Subaru to do what's right. My next venture, I plan to start taking my 2017 Jeep Renegade Sport there, I'm willing to stamp a Subaru logo on the vehicle in order to disguise it, just so I can get their service. But I know it's not necessary, as I know they will do whatever they can to help us in any way. Our company modo is that we are the Dunder Mifflin of Vending machines, but I have to say, Subaru at Winchester, they Dunder Mifflin us everytime! Thanks so much fellas, it is true what I say, you can always make up for any price, by being the best at what you do and who you are.

Top Notch, no doubt, no question!

The Subaru Love Promise - Travis G

I would like to share the Subaru Love promise with a little story. My family currently has 3 Subaru’s in the family and we have owned 7 total. Our 2015 Subaru Forrester started having a transmission issue. We have always had great service with the CMA's Subaru of Winchester and took it to have them take a look. They found the Transmission had an issue they would need to replace the whole unit. We were really bummed since we have never had any issues with any of our other Subaru’s. CMA's Subaru of Winchester and Subaru America really stepped up. They helped us through this trying time to get our Transmission replaced in only 2 days, and at a very reasonable cost during the holiday season. I would personally like to thank the Service Writer, Mechanic, and Service manager for their help through this whole issue. The Subaru team at CMA Subaru of Winchester took the time to talk to us and listen to our issues, we were taken care of in a very timely and friendly way. We will continue to get our Subaru’s serviced and purchase Subaru’s from the Great Team at CMA Subaru of Winchester. Thank you, Travis G

The Subaru Love Promise

Toys for Tots - James W

CMA's Subaru of Winchester, Thank you very much for your generous donation of 50 bicycles. Your donation will help a lot of less fortunate children in the area enjoy a very Merry Christmas. In 2019 11503 toys 4831 boos and 10974 Stocking Stuffers were distributed to 2747 children in Frederick County, Warren County, Clark County, Shenandoah County, and Page Country. Our work would not be possible if it weren't for generous donors such as you. Thank You Again, James Wolfe Toys for Tots Coordinator Winchester, VA

Toys for Tots
Toys for Tots